Our ethos is ethical plant-based wholefoods. Why? Because wholefoods are completely bioavailable. Standard supplements are either synthetic or concentrated-part-foods. This means that a component is pulled away from its wholefood form. Then that component is added to a supplement in concentrated doses. This is not what nature intended. These concentrated-part-foods are tougher on the digestive system and the nutrients are harder to absorb. This is often why manufacturers recommend higher doses because bioavailability is low and only some of the nutrients are absorbed. Wholefoods also come with an array of nutrients, not just a single concentrated form!

Our bodies need nutrients from plants. For example, standard iron supplements use iron oxide which comes from rocks. This form of iron is notorious for upsetting the digestive system. Moreover, this type of iron is also used in MRI imaging and used to cut steel. In nature, this iron is absorbed by plants, and in turn, forms in plants as iron fluorine. This is the iron that our bodies need.

Our herbal blends also use herbs that are generally safe for pregnant and breastfeeding women, infants, and children.​

We also believe in using only the highest quality organic and wildcrafted herbs, that have been ethically and sustainably sourced. Too many rare herbs are becoming endangered because of unethical harvesting. We also happen to be huge animal advocates and conservationists and will always advocate for vegan wholefoods